If you’ve ever wondered how to become a freelance writer, now is the perfect time to get started.
In this guide, I’ll outline a simple yet proven framework that you can use to launch your own freelance writing business.
Make no mistake, this is a legit opportunity that provides you with the opportunity to move away from a day job and full-time work in favor of working online on your own terms—you’re in the right place!
Many freelancers have been in your position and successfully shifted from employee to a full-time career writing content and copy remotely—more on the difference between those two areas later.
In this post, I’ll be sharing actionable advice from the trenches, outlining everything you want to know about becoming a freelance writer, step by step. From creating a better portfolio and perfecting your pitch to marketing yourself and making sure you get paid, I’ll leave no stone unturned.
What is Freelance Writing?
Simply put, freelance writing is the process of providing written content on a contract or piece basis for other companies or individuals.
What are the Different Types of Freelance Writing?
Like a good construction job, the path to becoming a freelance writer starts with a solid foundation — something we aim to provide here at We Heart Writing. Take the time to think about the various routes you could take if you’re hoping to craft a writing career for yourself, even beyond the scope of the typical blog or article you find from other writers.
I’ve kept this guide simple, outlining five different areas where paid freelance writers are in high demand:
- Technical Writing
- Product Descriptions
So, which path toward getting a freelance writer gig seems most appealing and most appropriate for your skillset?
Read on to find out.
Blogging is one of the most popular routes for a beginner freelance writer, and this doesn’t necessarily mean curating your own blog posts each month (but, yes, this is a possibility).
This particular freelance path has two forks:
- Blogging for a client as a ghostwriter
- Writing a personal blog
Unlike copywriting (more on that path below), there’s no barrier to entry with blogging.
If your goal is really to become a freelance blogger, you can get started on writing posts immediately. You can learn on your own if you’re confident with the written word or from courses if you feel like you’d like some guidance. Aim to write web content at Eighth Grade readability—keep it simple or risk alienating a sizeable chunk of your audience.
Are you looking to make money now rather than investing in a potential future asset? If so, blogging for paying customers is a good way to build a career and earn an income. How, though?
Instead of passively scrolling through your social media newsfeed, getting distracted, why not search for all the copywriting job boards on Facebook instead? Yes, this freelance career needs some time to really work if you’re going to make money.
Alongside corporate copy, you’ll find a wealth of opportunities for skilled freelance writers on social media, thanks to platforms like the Cult of Copy Job Board, which is a superb example. Online patrons want blog content across all verticals, so dip in and see which opportunities best match your interests and skills.
Is your core focus on establishing your own audience first or writing to an existing audience via your own business rather than trying to make money now? Blogging for yourself is even simpler.
There’s some good news and bad news here—if you are confident in your writing skills, you’re ready to roll. What’s stopping you, then?
That’s the bad news. Well, it’s not really bad news, per se but you’ve probably realized that there is a little bit of preparation required. You might decide you need a website for getting your name out there first, so how do people really excel in this area?
Start by finding and buying a great domain name for your business. The domain name is the title of your website by which people will recognize your brand.
Start your search for a domain with GoDaddy and explore other resources if you can’t find what you think you need. Most regular domain names are reasonably priced. If at all possible, opt for a top-level domain, ideally a .com site.
You’ll require a hosting company to put your website online. I’m a big fan of both SiteGround and Flywheel — both are super reliable, have great customer service and I would not hesitate to recommend them.
Now, it’s time to make some good headway on the posts or articles that you’ll be putting out there. The journey will likely start with WordPress, the most popular CMS (content management system) in the world with over 75 million users. You won’t need intense technical skills to learn WordPress.
You can post your content anytime you want and you’ll have complete control over the design and layout of your website.
All that remains is to begin cranking out the content in the niches you’re likely to connect with people most effectively. Over four million blog posts are published daily, so blogging is a straightforward way to start a freelancer life that people will envy—so, write, write, write!
For anyone looking to start replacing their day job’s income with full-time freelance assignments, web content and blogging is a really good source of income without requiring deep technical skills.
Copywriting is a different animal entirely.
Effective web content and copy work are similar but the two are based on different goals.
Content warms your buyers up for a trust relationship with your brand. Someone who reads your post may be more willing to do business with you. It takes on many forms, from blog posts and listicles to white papers and e-books.
Copywriting has a more specific goal—it’s the persuasive form of salesmanship in print, intended to get anyone who reads it to take a specific action. Typically, the pitch is to buy or use a product or service (physical or digital).
Web copy varies, including:
- Email sequences
- Short sales pages
- Long-form sales letters
- Video sales letters
Reading a lot of general books on copywriting, sales, and marketing is a great beginning. It is a good overview of the work without overwhelming research, but don’t overdo it.
Here are some beginner-friendly essentials:
- Ogilvy On Advertising: David Ogilvy
- Hey Whipple, Squeeze This: Luke Sullivan
- Ca$hvertising: Drew Eric Whitman
- The Ultimate Sales Letter: Dan Kennedy
- Influence – The Psychology of Persuasion: Robert Cialdini
One mistake that’s common when starting to learn copy is to read too many unhelpful books. After the fortieth or fiftieth slab on sales letters and digital marketing, you’ll reach a point of diminishing returns (and a lot of unnecessary stress). The same ideas tend to be rehashed and there’s a lot of weak material out there, too.
I’d recommend familiarizing yourself with the basics and then considering a copy course as your next step.
When it comes to courses, it will help to pay for worthwhile material. I won’t make a lot of recommendations here as many variables have got to be considered, including your budget, preferred style of learning, and desired career outcome.
Take your time and don’t be afraid to invest in yourself (its small thanks for a fantastic reward once your career blossoms). Don’t overextend yourself eitherby paying for a course you can afford.
If you’re new to making money online and internet marketing, you’ll already have been bombarded by promises of earning $10,000 a month as a freelance copywriter. It is absolutely possible, but it will take some time to get there and to remain consistent. I would suggest setting a lower and more achievable income goal—it is important to push yourself in life, but you should also be realistic.
A bonus tip: each time you hit a new income achievement, make this your new minimum goal. You’ll be amazed at how much impact this mindset can have on the amount you earn writing copy.
Copywriting is not the easiest method if you want to make money as a freelancer but it’s one of the most rewarding paths. Once you’re a skilled copywriter, you’ll widen your options considerably. When solid copy skills are in place, you’ll sell your own products more effectively, for example.
In a brief glimpse at the world of Mad Men, the topic of copy requires a book rather than a section in a how-to guide. If this is a world you want to immerse yourself in full-time, research as widely as possible; and remember: copywriting is not your easiest route of entry but it’s an incredibly valuable skill to develop.
How about some other easier entry points, then? I’ve got you covered.
Technical writing is different from writing a blog or spinning sales copy. You’ll need to write in a clear, concise style, often explaining complex processes step by step.
Writing jobs calling for technical writing skills are based on:
- Tangible subjects, like furniture assembly or computer software
- Abstract subjects, like completing an office process
There are a surprising number of uses for this type of writing, from instruction, policy, and process manuals to reports, instructions, and summaries.
Technical writing is not as creative as other areas—some might say it is downright dull. It might be something you want to try if you have a more technical or industrial background or if you just don’t like to mince your words.
You’ll need to be phenomenal at research and comfortable writing in a neutral, impersonal tone. Does that sound like something you could do?
If you want to become a freelance writer, technical writing is a great way to build some good experience.
If you want to replace the full-time grind with a freelance writing career (without leaving your comfort zone entirely), why not consider writing in a B2B capacity?
Approach B2B firms about providing good web content, guest posts or exclusive articles, and punchy sales copy.
If you choose close work with businesses, you may find great clients available for freelance writers long-term. When you target solopreneurs or any private individual, the budgets will typically be more restricted but don’t count them out.
B2B content comes in many varieties for writers, from blogs to e-books to case studies. B2B content marketing aims to attract prospects to an offer and help convert leads into sales.
If this sounds like your jam, where do you think the best place is to approach potential clients?
That’s right, LinkedIn.
If you’re not yet confident marketing your services on this platform, the best time to start learning is now.
It bears repeating that freelance writers have a wealth of opportunities thanks to people and businesses who like a different approach to flexible work. When you look beyond a blog post or social media post, you’ll find an abundance of niches waiting to be explored.
Writing product descriptions is more challenging to think about but it can be distilled to a simple concept: focus on the benefits of the products rather than on the features.
Nobody wants to buy a drill—customers want a hole in the wall. Don’t obsess over the physical details of the product, instead be direct and tell the consumer what it can do for them or how it can help them achieve the next step.
Whether you’ve got product descriptions for an e-commerce site or an Amazon affiliate, it is a great way to work with a real client instead of creating a fake blog post for your portfolio. There are paying clients everywhere, though it might not seem like it at first.
I’ll be touching on the art of getting paid patrons onto your radar in due course, but I told you I’d be guiding you every step of the way, right?
We’re not quite at that point yet.
- Key Takeaways: Decide on the most appropriate type of freelance writing path. Know what form of web content or sales copy you’ll be producing.
How to Become a Freelance Writer
Getting started is always the hardest part, but I’m here to hold your hand every step of the journey.
Learning how to become a successful freelance writer is about far more than just writing. You’ll soon learn that you have got skills in wider areas than you might have imagined, thanks to good foundations and better prospects.
Seek out education or training
When you start, you might feel overwhelmed with a lot of information—that’s normal. Adopt a continuous learning policy but also put what you learn into practice.
When you’re just beginning, you’ll find that there is a wealth of information out there. It’s way to easy to fall down the rabbit hole and become lost in a sea of information. Sometimes, it’s easier to follow a tried and tested path because your time is the most valuable asset you have!
There’s never been a better time to find digital products for everything you need to know about copywriting, content writing and building a freelance writing business in general.
One option to consider is 30 Days or Less to Freelance Writing Success. It’s an affordable and well-structured course that will walk you through every step of the process including building your business and pitching clients.
Start with free information, but don’t be afraid to invest in yourself when the time is right. Put everything you learn into practice—a writer freelancer must write, as much as possible.
Always be learning.
- Key Takeaways: You don’t need to pay for information when you’re getting started but doing so will likely save you a lot of time. Just make sure you implement what you’re learning!
Choose Your Freelance Writing Niche
How are you doing so far in your search for how to become a freelance writer?
Hopefully, you have a solid overview of some of the main types of freelance writing and some initial thoughts on which might be the best way to start searching for freelance jobs.
Now, unless you want to start freelance writing as a generalist, a good way to get your first job is to choose a suitable niche. Whether you plan to write content or copy, you’ll find it much easier to hone your skills in a focal area rather than attempting to appeal to everyone.
You also need to think about more than your interests here—focus on the vital factors when you’re brainstorming to determine your niche:
- Ease of Entry
- Opportunity & Demand
- Your Expertise
Ease of Entry
The first aspect to consider when finding a niche is how easy it is to get started.
You might be a financial whizz, but this is not an area where you can wade into writing a great post with no experience and hope to stand out in such a crowded field. It’s studded with experts. Writing financial copy with backend royalties is a potentially lucrative path, but it’s going to be challenging (but not impossible) to get a foothold.
If you’re a fitness coach, though, writing about your area of expertise has a far lower barrier to entry.
Analyze whether you feel like getting started in the niche can be achieved in the timescale you want to make work.
Opportunity & Demand
You also want to make sure that the niche you like is worth pursuing.
A quick hack here is to join the Cult of Copy Jobs board I mentioned above. You can see at a glance who’s hiring and build a better picture of the kind of work that’s available. If you don’t see a single ad for freelance writers in your niche, the chances are that demand is low.
Go where the clients are.
Average Niche Rates
The more specialized the position, the better the money.
If you’re thinking of the pet industry and writing basic web content, income potential might be lower than other niches. That said, there are plenty of pet niche websites out there who need content so never be too quick to write off a potential niche.
If you have the skills and the mindset to go all-in as a financial copywriter, you can expect to make considerably more.
I can’t tell you how much you would like to make from freelance writing. I don’t know your lifestyle or what your fixed expenses are like, whether you want a full-time income or a few extra bucks. What I do know is that the work you’re considering must be financially viable for you.
Your skills and background should inform your work in that niche.
Whether you’re writing content or copy, authenticity is hard to fake. I’m writing today’s article with ease—I’m a freelance writer and everything I’m talking about today comes from invaluable work experience. Every time I’ve made the mistake of working outside my niche—the “making money online” (MMO) niche—it has got messy.
Think about your core strengths and areas of expertise. Check whether there’s any demand for freelance writers in this sphere—you’ll be surprised by the scope of this industry.
Finding a niche requires three simple tips to save you from my mistakes (you can thank me later):
- If you can’t decide which niche to work in, choose one. You could waste months procrastinating if you don’t try getting started in one area.
- Remember, you’re not committed to a niche. Don’t overthink this—if it doesn’t work, you are free to explore almost limitless options.
- If you really can’t come to a decision, get started on anything you like and see where it takes you.
- Key Takeaways: Choose a niche and specialize or start as a generalist if you can’t decide on the right niche for you.
Determine Your Freelance Writing Rates
The good news about your rates is that you set the level that will work for you—there is no right or wrong figure. We cover freelance writing rates in much greater detail in this article.
If you want to know how to start freelance writing on the right footing, you should have a clear idea of the different pricing methods.
The most common model you’ll encounter when you look at job ads for freelance writers is a per-word rate—typically quoted as “$5 per 100 words” or “$80 for 1000 words,” for example.
From the standpoint of a freelance writer, the model is fair and transparent. You know exactly how much you’ll earn for a given piece.
A word of warning here: not all content is created equal.
A short, 500-word service page could easily take four times as long as a 2000-word blog about a topic that you know intimately. It’s why a niche makes life easier (and posts more enjoyable).
Another common pricing model is to charge per piece. Whether this is a fixed-fee blog post or a sales letter, you’ll charge for the deliverable rather than per word that you use.
The ideal arrangement is to charge an upfront fee with a small percentage for recurring royalties if your sales message performs well.
Whichever approach you take to pricing, you can always raise your rates. Indeed, you should raise your rates.
As you become more experienced and confident in the results, so you can command higher fees or per-word rates.
I’ll be showing you how to get paid at the end of this guide to how to become a freelance writer. Before that, take some time to determine your potential freelance writing patrons.
- Key Takeaways: Charge per piece rather than per word. The approach to value-based pricing is preferable and easier to sell. Raise your rates as your work and life experience accumulates.
Understand Who Your Freelance Writing Clients Are
Most people who are asking how to become a freelance writer have no idea how to turn potential clients into real paying customers. If you want to achieve this, you have got to identify your ideal writing clients.
Focus on two broad areas:
- Client persona
- Motivations for creating content and why might they hire a writer
If you were questioning the wisdom of choosing a niche, you’ll soon appreciate why it’s a good idea when you pitch your ideal client.
If you’ve decided to write web content for Amazon affiliates, for example, you can still press ahead even if you haven’t committed to a niche yet.
Why do these affiliate site owners require a writer? They require product reviews that encourage readers to click through on the product link.
The site owner gets a commission on sales. These clients also require buying guides and tutorials to balance reviews. You’ll have the chance to write persuasive sales copy without the pressure of a copywriting gig.
If you find the right affiliate, they often want 30,000 words per month (or more). Depending on the rate, you don’t need too many clients like this to establish a good income as a working freelance writer.
Another example is choosing to write in the health and fitness niche. Perhaps, you’ve identified a growing number of fitness coaches offering online programs and you feel you could help.
Ask yourself the same question, why do they need a freelance writer on their team?
You’ll find these online coaches need content for social media accounts, regular posts for their site, sales copy for Facebook ads and for promoting fitness programs, and email sequences for their worklist.
If you’re just starting to build your skills, this would be far too much work, even if the money was good. If you’re more experienced, you likely wouldn’t want all these moving parts either.
Focus on one or two needs that you could service before committing to your first clients.
- Key Takeaways: Understand who your ideal clients are and why they need a freelance writer.
How to Find Freelance Writing Clients
Let’s start with the good news first—potential freelance writing clients are absolutely everywhere. All you need to do is find out where your ideal client spends time and show up.
Social media is the perfect forum for showcasing your pitching skills. It’s almost inevitable that your prospective clients will spend a lot of time on at least one social media channel, whether that’s Facebook, Instagram, or Twitter.
Those affiliate site owners I mentioned earlier spend a lot of time in SEO groups, too. Join, observe, and start to make valid contributions to the community. Use a subtle approach here and it will pay dividends.
Don’t overlook the chance to leverage your social network either. How many of your existing contacts know that you’re a freelance writer? Let them know!
- Post content on your Facebook page
- Build a business page.
- Put your work out there.
You have many options when you’re looking for clients, too:
- Send cold pitches telling clients how you can help them
- Respond to job adverts
- Promote your services on social media
- Interact with potential clients on social media
One thing you want to avoid as a freelance writer is a feast-and-famine cycle. Avoiding a sudden vacuum if a client cuts work with you is crucial, so never stop marketing and prospecting. You should always be on the lookout for worthwhile opportunities, even if you have a full client load and you currently make a lot of money. And fear not if you’re an introvert — there are plenty of ways to market your services effectively that you can read about here.
You’ll need to be resilient when you’re just getting started. The moment you land your first client, even if it’s only a cheap one-off blog post, your confidence will grow. Write and prospect every day.
Key Takeaways: Check where your ideal clients spend time, approach them, and pitch your services.
Marketing Your Freelance Writing Business
By now, you should know:
- What type of freelance writing career you might pursue
- How to seek out worthwhile training
- The work niche you want to check
- How much to charge
- Who your ideal clients are and also where to find them
Taking the time to flesh out these elements will streamline getting started on regular freelance writing jobs. How do you present your work online better, though?
Create a Freelance Writer Website
I’ll say upfront that creating a web page isn’t 100% necessary—many successful working copywriters have nothing but a Google Doc to showcase their writing samples. That said, there are many clients who expect you to have a website so don’t write it off.
Are you content to be a freelance writer or do you want a freelance writing business, though? There’s a difference.
If you’re looking to establish a professional presence with paying B2B clients, a slick website will help you stand out. If you’ve got the skills to write web content and copy for others and you claim it’s so effective, why would you not be doing it for yourself?
Beyond this, a name email is much more powerful than generic Gmail (you’ll get a dedicated email address with your site).
Building a website gives you several advantages:
- You’ll make a more professional first impression
- You’ll get an associated name email
- You can create a blog and write a lot of your own content
You can also find done-for-you websites at reasonable prices or pay someone to build a site for you.
I understand some of you won’t want your own site and I get it, but not having a site doesn’t mean that you can’t show off your writing samples online.
Neville Medhora, a successful copywriter, shows you how to set up a portfolio in ten minutes with no website required–a simple Google Doc and you’ll be ready for action.
Key Takeaways: Whether you want to use Google Docs or build your own website, a portfolio allows clients to check your skills at a glance.
Build a Portfolio & Showcase Your Work Online
Whether you’re one step out of the starting blocks, or a seasoned hand, every writer needs a portfolio to pitch their skills.
What can you do if you don’t have any writing samples, though?
If you have your own website, you can blog to create live samples. It gives you the ability to approach other site owners looking for guest posts, for example, one immediate method to make the world see that you’re a freelance writer for hire.
Do you think you’d like to pitch sales copy? Pick a product and write a sales letter. Then, write an imaginary email sequence putting everything you’ve been learning into practice.
Once you have one or more clients, make sure you ask for testimonials and all relevant results. When you’re applying for writing jobs or looking for clients, you’ll find it much better to prove your skills. Evidence of prior success goes a long way when someone is choosing between vendors.
A portfolio has the inbuilt benefit of sharpening your writing skills, too. If you’ve decided to pursue copywriting, for example, you’ll only get so far reading books or hand-copying sales letters verbatim. Sooner or later, you’ll have to post an original sales letter.
Once you get the content for your portfolio, how will you showcase it better?
- Create a freelance writer website (it’s helped many writers and editors establish a base)
- Use a simple Google Doc linking to your work and write a few pieces—an article, a blog, and so on.
Sign up for Professional Content Sites & Job Boards
- Pro Blogger
- Freelance Writing Facebook Groups
I can tell you how to become a freelance writer today in three simple steps (yes, it might be that easy thanks to the networks that are out there).
- Sign up for The Freelancer by Contently
- Visit the ProBlogger jobs board daily
- Join targeted Facebook freelance writing groups
Sign up for The Freelancer by Contently
Contently is a world-leading content marketing platform with some wonderful resources for freelance writers. It’s a vast library of resources with a dedicated site called The Freelancer by Contently.
Create a single-page portfolio. It will act as a warm-up to creating a full website and portfolio, so don’t delay. Why do I say that?
Once you have your portfolio in place, there’s a great Gigs section where you can apply for a range of content marketing and copywriting positions.
Visit the ProBlogger jobs board daily
Another effective course of action is to bookmark ProBlogger.
You could lose yourself for days in these sites, exploring the sprawling resources thanks to the dedicated teams who post daily. If you want to start making money today, respond to a few adverts—someone is bound to say yes to your offer.
It is not an especially busy board so you might only see a handful of new jobs each day, but I’ve managed to get three great clients from ProBlogger thanks to a daily check with little effort required.
Join targeted Facebook freelance writing groups
Do you spend a great deal of time-wasting time on Facebook? Why not put that time to better use?
Join the Cult of Copy Job Board and check for other copywriting job boards on the platform. Join freelance writing groups and check for any spin-off groups offering writing jobs.
The Cult of Copy Board we mention is one of the industry standards that’s endured for years. That one resource alone keeps many writers in full-time employment, but I won’t mention specific groups because this will depend on your interests and way of approaching your work.
Key Takeaways: Daily actions help. Apply for writing jobs and get opportunities to approach your ideal clients about pitching your services.
Get out there and start pitching
We’re one step from the finish line, so it’s time to put all you’ve learned to work.
Becoming a freelance writer requires action, so send a few pitches every day to clients you would like to work or write for—it’s quick. I’d suggest allotting no more than an hour a day to prospecting like this since writers have a busy schedule. If you have more time on your hands, spend more time pitching.
Think about pitching as a way to introduce yourself to people, whether on Facebook, LinkedIn, or by email. Think about pitching a client as nothing more than a way of introducing your work to the industry—don’t be shy to find a creative way to make contact either.
Once you develop a flow of regular pitching, track your progress per day and per month. Set up a simple Excel spreadsheet and follow up on people once (but no more). Never chase leads—it gives the wrong impression. If you exhibit desperation in your marketing, you’re likely to attract bottom-feeding clients.
When you become a working freelance writer, you’ll soon establish a timeline for sending your pitches to prospective clients each month. For me, it’s first thing in the morning. You might find you prefer another time of day new business contacts.
Now, I’ve saved the important part for the final part of this post—it’s also about the money!
How to Get Paid as a Freelance Writer
Anyone who wants to become a freelance writer must get a handle on how to get paid. The salary from your day job might be gone, and it’s your responsibility to keep on top of your finances.
How do you invoice?
Thanks to my new mindset—that freelancing values my time—I keep it simple. It is an exciting but often confusing journey, but I’m free to be me and that’s worth it.
When you’re starting out, stick with PayPal and invoice directly. The client doesn’t even need a PayPal account to make payment via credit or debit card.
Set up your PayPal and also consider converting it into a business account—it is free of charge and allows you to apply for a debit card to access your funds worldwide. You can also link your PayPal account to your bank.
You’ll have to create a currency for your country of residence to access your funds. You then transfer it from USD into your currency of choice.
Once your business starts thriving – and it will – consider more solid accounting software.
Some of the most common software includes:
- Xero (my personal favorite)
Take your time and experiment with software and sites until you find something easy to use that fulfills all your needs.
Your dedication to become a freelance writer sure says a lot about your life and also launches you in the realm of writers—don’t let the thought of invoicing stall your progress in any way. All it takes is a PayPal account to get you on track (yes fellow writers, thank goodness for PayPal!).
When do I Invoice?
The short answer to this question says, “Frequently!”
While you might start writing one article at a time, you’ll also soon encounter clients with more robust needs. If there are multiple articles, it’s not even practical for you (or your patrons) to invoice piecemeal.
Strike a mutually beneficial arrangement for invoicing but don’t let it build for long. You also don’t want to increase the risk of unpaid invoices per post.
If you enter into any month by month retainer agreements, make sure you’re also paid in advance.
Advance pay is something all successful copywriters learn to insist upon, even though you may not feel comfortable charging upfront fees right away. It is the only way for writers to successfully limit their exposure.
If you started the post today asking yourself, “What is a freelance writer?” then you’re hopefully much better informed now. If you already knew the basics but had no idea how to get started. You should now have a much clearer picture of life as paid writers or editors.
Becoming a freelance writer and quitting your day job is not as difficult as it sounds. You’ll need persistence, stamina, sites to get work, a sure strategy, and marketing chops (as well as writing skills that’ll have those editors thank you for making their sites so interesting).
Creating a freelance writing career is challenging but remarkably rewarding. Like anything in life, getting started is the answer to all the questions that precede it.
Ready to get started?