Why writers should blog – Carol Wyer
By Carol Wyer
Before I became a published author, I was a blogger. It wasn’t intentional. I fell into blogging thanks to research for my first novel about a 50-year-old bored woman who starts a secret life online. I had no idea what to expect from blogging and it took me some time to work out what platform to use, set up a blog, choose a title and make it look appealing.♥
Life imitated art and like my character I found myself among a wonderfully friendly community of bloggers. My following grew to a thousand within months and when I finally launched my novel at an online party I actually had thousands of visitors who joined in. Don’t underestimate the power of a blog but make sure it is interesting and there is continuity to your posts. As lovely as it is to read about an author’s journey to be published, it will not drive traffic to your blog. Nor will haphazard posts about this and that. Think outside the box. Use your blog to entice your readers to find out more about your writing. For example, if you write fantasy then set the blog up as if it is written by one of your characters, or create a series of posts about the land your characters inhabit. Choose a subject that you are either passionate about or relates to your writing.
A blog can be a subtle marketing tool. It allows you to engage with followers and if they like what you write, chances are they’ll read your books. You have to be pro active though. Blogging is like going to a humungous party. You pop along to someone’s blog, enjoy what they are offering, hang out and chat (via the comments) then invite them back to yours. If your content is appealing, you’ll gain a new follower but you have to keep up the social side. No one likes a party-pooper.
An author’s life can be extremely lonely however, you can use your blog to socialize and bounce ideas off your new friends or merely get to know more about them. Your blog posts will help hone your writing skills and if you are fortunate, you’ll be invited to guest blog on some major sites where you’ll gain even more readers.
Every writer should have a blog. It need not tie you down and you can post as often or not as you choose. What it should be is an extension of what you can offer and show off your writing ability. If you haven’t got a blog, maybe now is the time to consider one.
As a child, Carol Wyer was always moving, and relied on humour to fit in at new schools. A funny short story won her popularity, planting the seed of becoming a writer. Her career spans dry cleaning, running a language teaching company, and boxercise coaching. Now writing full-time, Carol has several books published by Safkhet and journalism in many magazines. Carol won The People’s Book Prize Award for non-fiction (2015), and can sometimes be found performing her stand-up comedy routine Laugh While You Still Have Teeth.